[2015] Projects > Pullman – Generative Landscapes

Pullman – Generative Landscapes

Realization of an editor for generative backgrounds for the Mercedes-Maybach S600 Pullman book.

  • Customer

    Schwarz Gruppe Design

  • Client

    Mercedes-Benz Maybach

Responsibilities / Tasks

How do you create a feeling of vastness and boundless space? This question guided us in the realization of this project. In collaboration with Schwarz Gruppe Design, we developed a tool that creates generative backgrounds and makes them manually customizable.

Close-up of the generative landscape

The landscape in the background has been reduced to lines and dots, creating enough space for your own interpretations.

Our editor, which offers countless variations of different graphics based on adjustable parameters, was programmed for this purpose. The depth and perspective could be adapted according to the object, creating a virtual space.

The high-quality book was printed in a limited edition exclusively for selected customers and won several design awards.

view of the generative landscape in use