International MINI Dealer Experience Madrid
A captivating and immersive fusion of the real and virtual worlds.
Customer
Visual Drugstore
Client
BMW AG / Mini
The project was the presentation of the John Cooper Works MINI model at the International MINI Dealer Experience 2014 in Madrid. We built a software for Visual Drugstore that allowed us to adjust the image content to be projected in 3D space on the stage and the car in real time and set up the show on site.
The combination of dynamic projections and real objects required an extraordinarily high degree of accuracy: the stage, the real car and 10 projectors were calibrated using a special 3D laser so that the virtual image of the scenery in the software exactly matched the reality.
Even the reflection of the virtual environment is drawn directly onto the car using projectors, generating a highly realistic overall image.